Napa and Sonoma, CA— (Sept., 2009)— The charming River Terrace Inn in the Oxbow district of Downtown Napa announces the hire of Sandy Smart, a wine country marketing and sales diva with 20 years of successful experience. As Sales Manager, Sandy plans to use her many wine country connections and extensive experience to significantly increase awareness and occupancy at the River Terrace Inn.

“We’re so pleased to bring someone with Sandy’s amazing personality, strategic connections and superb sales and marketing expertise to the team,” Director of Sales Victor Jigalin said. “As the face of downtown Napa changes during this period of revitalization, Sandy will make sure people are aware that the River Terrace Inn is the perfect place to stay if you’re looking for a warm, hospitable and affordable hotel.”

Smart’s impressive resume includes over twenty years of experience in the wine country hospitality industry. Ten of those years were spent at the prestigious Yountville Inn as their Director of Marketing and Operations. There, she helped launch the hotel and increased occupancy by 7-12% each year. She also instituted wine club partnerships that generated over $350,000 in revenue over a two year period and created fun and strategic programs such as monthly wine tasting events. Smart also spent time as a sales representative at MacArthur Place Hotel and Spa in Sonoma. In addition, her colorful background includes certification as a Jazzercise instructor for the past 24 years.